Course Outline
The curse is divided into 4 Themes over the 2 academic years and students will develop an understanding of the following content over the Themes.
Year 12
Theme 1: Marketing and People
- Meeting customer needs
- The market
- Marketing mix and strategy
- Managing people
- Entrepreneurs and leader
Theme 2: Managing Business Activities
- Raising finance
- Financial planning
- Managing finance
- Resource management
- External influences
Year 13
Theme 3: Business Decisions & Strategy
- Business objectives and strategy
- Business growth
- Decision-making techniques
- Influences on business decision
- Assessing competitiveness
- Managing change
Theme 4: Global Business
- Globalisation
- Global markets and business expansion
- Global marketing
- Global industries and MNCs
Requirements
The course requires a genuine interest of the subject matter i.e. a keenness to read widely, be aware of contemporary issues relating to the economy and business. A good level of Maths and English is also required.
Assessment structure
Paper 1: Marketing, people and global businesses (35% of the A-level)
Paper 2: Business activities, decisions and strategy (35% of the A-level)
Paper 3: Investigating business in a competitive environment (30% of the A-level)
Contact for further information
Mr Simon Roundell: sfr@wellingtoncollege.org.uk